Google launches product ads embedded in Google Images

The search giant has just announced the launch of "shoppable ads" on Google Images. These images will be tagged with products that can be purchased directly from Google Images. Google didn’t have to look far for its new ad format. It was directly inspired by what Pinterest and Instagram do: an image containing "tagged" products that can be purchased by clicking on the image. On a Google Images search for "table", you may come across images containing tables; by hovering over the image, you can access the price and brand/model. This new format is aimed at retailers and will help streamline the conversion funnel. Google Images is an important touchpoint in product research before a purchase, so it’s only natural for Google to offer an advertising product tailored to this use. Do you also need more visibility on the web? Check out our digital marketing offers.

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