how related searches are generated in Google

Google uses a number of customized features to optimize user experience on its search engine and ensure that users find the answer to their question as quickly as possible. Long before PAA (People Also Ask), position zero, (useful) Easter eggs that provide instant answers, or rich snippets in search results, Google has had a very useful SEO feature for a long time: related searches. Related searches ≠ Google search suggestions Be careful not to confuse them with search suggestions in the search bar. Related searches are placed at the bottom of the results page in the form of two columns of clickable links (when queries are short) or as a single column when related searches are too long to fit on one line. Here is an example of related searches displayed by Google for the query "google seo" when I am logged into my Google account and it therefore has access to my search history (in traditional browsing on Chrome, not private browsing): How are related searches generated by Google? According to Vincent Courson, related searches are an alternative to clicking on the second page of search results, helping users find the answer to their question (or need) more quickly by providing them with complementary or more precise searches. "Related searches exist to address this second scenario: to tell the user what other search they could perform to refine their results." – Vincent Courson Concretely, Google uses 4 main elements to generate its related searches: By analyzing "popular" queries associated with the query typed by the user By incorporating personalization elements if the user is logged into their Google account By taking into account the user's geographic location if this data is available By adding additional terms to the query to refine the level of detail of the query (building longer-tail queries) Do you also need more visibility on the web? Check out our digital marketing offers.

Le référencement naturel (SEO) est essentiel pour améliorer la visibilité de votre site web sur Google et attirer un trafic qualifié. Un bon positionnement dans les résultats de recherche augmente directement vos opportunités commerciales.

Grâce à une stratégie SEO efficace, vous pouvez optimiser vos pages, vos contenus et votre structure technique afin d’obtenir de meilleurs classements et générer plus de visiteurs organiques.

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