Digital advertising outperforms TV and radio

Google, Facebook and Amazon: the kings of digital advertising The news itself is not surprising. Recent studies have shown that digital advertising becomes more important every year. But this is the first time in history that it has overtaken traditional advertising (TV, radio, display, etc.). The two market leaders are unsurprisingly Google and Facebook, which together account for more than 50% of digital advertising. But paradoxically, their combined market share is expected to slow down for the first time.

La publicité digitale est aujourd’hui un levier incontournable pour développer la visibilité des entreprises sur internet. Elle permet de toucher une audience ciblée et d’optimiser le retour sur investissement marketing.

Grâce aux campagnes en ligne (Google Ads, réseaux sociaux, display), les marques peuvent augmenter rapidement leur notoriété et générer des leads qualifiés.

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