Study on the use of the Internet, mobile, and social networks in 2018

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Développez une présence digitale forte grâce à une stratégie de communication centrée sur l’expérience utilisateur (UX) et la gestion des réseaux sociaux. Un contenu bien structuré améliore l’engagement et la conversion des visiteurs.

Le community management joue un rôle clé dans la visibilité de votre marque en ligne, en créant du contenu engageant et en animant vos communautés sur les différentes plateformes sociales.

Subscriptions and e-commerce: how do we consume?

On the internet, French users are also very fond of cultural and news content.
To access this content, more and more users are choosing paid models.
Subscription platforms for consuming music, films/series such as Netflix, Spotify, and others have helped educate internet users to pay for quality services.
This is good news for media sites that have shifted toward premium content.

On the e-commerce side, 39.3 million internet users (i.e., 9 out of 10) have already made purchases online.
Médiamétrie notes in this context the growing success of promotional days such as Black Friday, which attracted 19 million internet users this year.

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