Les 6 éléments à vérifier pour valider le caractère « mobile-friendly » de son site web

Your website is optimized for desktop browsing and well-ranked – but you have never considered the mobile browsing experience? In practice, you could be at risk: in November 2016, Google announced that website indexing would become mobile-first. In other words, it’s the mobile version of your site that will be analyzed to determine its ranking (which makes sense, as most searches are performed on mobile). To help webmasters adapt their websites for mobile, and thus for the Googlebot smartphone crawler, Google published a 6-step guide. Content: Google advises webmasters to ensure that “important and high-quality” content is present on their mobile sites. This includes text, images (and associated ALT attributes), and videos, in a format accessible to both mobile users and the Googlebot mobile crawler. Structured data: these tags, which allow Google to structure data (articles, events, restaurants, products, movies, books, etc.), should be consistent between the desktop and mobile versions of your site. Meta data: the same principle applies – Meta tags must be loaded on both desktop and mobile and be consistent across versions. Canonical: if you use separate URLs for mobile and desktop versions, you must use link rel="canonical" and link rel="alternate" elements to link the two versions. International sites: you must adjust link rel="hreflang" elements according to the site version being accessed by the user (mobile or desktop for websites with separate URLs). Server: finally, Google notes that crawl frequency may be higher than before (for sites using separate URLs) and advises checking your server capacity. If your website is responsive and you do not hide important elements (see content section), you should not encounter indexing issues. Otherwise, it is recommended to follow Google’s steps carefully to avoid penalties. The search engine specifies that “[the] transition to mobile-first indexing [will occur] when sites are ready. This process has already started for some sites.” To test your website’s mobile-friendliness, you can use this Google-designed assessment tool: search.google.com/test/mobile-friendly

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